Propaganda

Propaganda

USD 15.99 USD
SKU: l48AgqTc
Brand: Unbranded
GTIN: 9781684228416
Condition: Brand New
Categories: Books & Magazines

Specifications

BrandUnbranded
Package Dimensions LxWxH8.46x5.51x0.43 Inches
Weight0.4 Pounds
Country Of OriginUnited States
ISBN9781684228416
Book TitlePropaganda
PublisherMartino FINE Books
Item Length8.5 in
Publication Year2024
FormatTrade Paperback
LanguageEnglish
Item Height0.3 in
AuthorEdward L. Bernays
Item Weight6.6 Oz
Item Width5.5 in
Number Of Pages140 Pages

2024 Reprint of the 1928 Edition. The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations.".

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