Thank You for Arguing: What Aristotle,… by Heinrichs, Jay Paperback / softback

Author:Heinrichs, Jay. This is a book for when you really have to get your point across. Rhetoric – the art and science of persuasion – is not just an important skill, but the essential skill. Using all kinds of contemporary examples (from how Eminem really won the rapping contest in Eight Mile to how a cat coerces its owner into feeding it sooner) to illustrate classical rhetorical strategies, Jay Heinrichs opens our eyes to this hidden world.

Jay Heinrichs Aristotle’s Guide to Self-Persuasion (Hardback) (UK IMPORT)

Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves.

The Yankee Way to Simplify Your Life…, Heinrichs, Jay

Author:Heinrichs, Jay. The Yankee Way to Simplify Your Life: Old-Fashioned Wisdom for a New-Fangled World. General Interest. Need help?. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there – we just had to let you know!