Predictably Irrational The Hidden Forces That Shape Our Decisions by Dan Ariely

“Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely is a trade paperback book published by HarperCollins in 2010. This revised and expanded edition delves into the irrational and unpredictable aspects of human decision-making, exploring topics in consumer behavior, decision-making, and problem-solving. With insights from the fields of education, business & economics, and social science, the book offers a unique perspective on how popular culture and research & development influence our daily choices. Written in English and encompassing 384 pages, this book is a valuable resource for those interested in understanding the complexities of human behavior.